Find the gold in your customer data
We understand the challenge
Your team works with customer data, but revenue stays flat
Every week matters. We give your team an immediate analytics boost and uncover growth opportunities that are easy to miss without specialized expertise.
Ad spend and customer acquisition costs are growing, but revenue isn’t.
We quickly break down revenue from new and existing customers, then show you which segments and products offer the strongest growth potential.
Costs are rising, but increasing average order value feels risky
You can raise prices and hope for the best — or you can segment your customer base, test pricing, and manage growth with confidence.
One report. Clear answers for every team
See how new and existing customers contribute to revenue, and get actionable recommendations by segment and product.
Estimate the revenue potential hidden in your existing customer base
Explore case studies
For founders, executives, and commercial leaders
- Quantify the revenue potential in your current customer base
- Get fast results and practical recommendations without getting lost in the details
- Make confident decisions without spending weeks on complex analysis
- See the true state of your business through an independent data review
For marketing directors and growth teams
- Get reliable analysis for both tactical and strategic decisions
- Identify the customer segments most likely to drive repeat revenue
- Validate growth hypotheses with data and prioritize the right audiences
- Access senior analytics expertise without the cost and delay of hiring a full team
For agencies, experts, and consultants
- Support your proposals with concrete estimates of revenue potential
- Generate growth hypotheses that increase client lifetime value
- Use data to uncover new client growth opportunities on a regular basis
- Deliver high-quality analytics without competing for expensive Big Tech talent
Get a tailored report in just a few business days
See what is really happening across your customer base and where your next revenue opportunities are.
You share your purchase history
All we need is an export of customer transactions from your CRM or payment system. If you need help, we’ll guide you through the export step by step.
We process and analyze the data
We clean the export and run it through 30+ analytical models and data views. Then we uncover patterns in customer purchase behavior.
You receive a clear, actionable report
Our team validates the findings and turns them into practical recommendations. Everything is written in clear business language.
Companies already finding gold in their customer purchase data
15% more revenue without acquiring new customers
A premium e-commerce brand uncovered growth opportunities in its customer base
90% of customers purchased only once, while almost half of revenue came from a segment the company wasn’t engaging. See how two days of purchase analysis produced a practical plan to protect and grow revenue.
2× revenue potential hidden in the customer base
A clinic found the funding for a new service line by improving customer retention
A small group of loyal customers generated 73% of revenue, while newer customers were becoming less likely to return each year. In two days, the clinic received a focused action plan for both acquisition cohorts and long-term customers.
Meet the team behind your analysis
Tatiana Zorina, CEO and co-founder of zoloto.team.
An entrepreneur and executive with 15+ years of experience, Tatiana helps companies and teams grow faster by turning data into evidence-based decisions and clear action plans.
zoloto.team brings together experts in analytics, marketing, product, sales, and customer experience. We built this product to make the analytical tools used by leading companies practical and accessible for businesses of any size.
Leading EdTech Company
Launched and tested an experimental business model. Rebuilt the marketing organization and delivered more than $4M in annual plan revenue.
Nuanu Creative City
Built a portfolio management system for 30+ funded ventures. Researched, structured, and developed integrated investment offerings worth more than $50M.
Rick.ai
Built and scaled a product and marketing analytics platform used by market leaders in fintech, EdTech, and e-commerce, as well as more than 100 other companies. Generated more than $1M in revenue without outside investment.